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Hi, I'm Eric!

I remember in my early 20s day-trading futures, feeling like I had to choose between being successful and being happy. Deep down I knew, I wouldn’t be happy if I wasn’t successful, and I wouldn’t truly consider myself successful if I wasn’t happy.

Then I quit trading, which was quite literally trading my time for money - I wasn't benefiting society at all.

I spent the last 16 years studying approaches to personal growth. In doing so I came across a funny problem: most people who read books, take courses or attend seminars revert to old patterns within 1-2 months. There's motivation out of the gate, but it doesn't stick. In fact, if you are like me, you might have gotten stuck in a personal growth addiction pattern (training>excitement>action>loss of excitement>inaction>hopelessness...>training!).

After I quit trading I had decided I would only do what I wanted from then on. This meant letting myself binge gaming, tv, sweets, etc. if that's what I wanted to do - sometimes for days at a time. I had committed to not being controlled by ideas of what I "should" do.

Of course, this wasn't "productive," nor did it feel very good. Often one binging activity would beget the next, trying to mask the pain or disappointment or self-judgment from the prior activity - or I'd layer them: on my phone, eating, and watching TV at the same time... 

On the one hand, I was trying desperately not to be controlled or ruled by ideas of what I should do, which I always had to FORCE myself to obey... there was no freedom in that. On the other hand, I wasn't "achieving" what I was hoping to achieve, due to not focusing my attention. 

Did I really have to force myself to focus? 

The simple answer is a resounding no. I figured out that the answer to my struggles was in my emotion, and created a course that does a pretty good job of solving motivation through the development of emotional awareness.

How/why does it work?

Motivation is felt - we do what feels good, and the more aware we are of how things actually feel to do, the more we choose to do what feels good (before/during/after). 

Now, there's a difference between what feels good before/during/after and what feels exciting before, good to the point of numbing during and bad after. The latter is a coping mechanism (some might say addiction - what I was doing in my binging). Coping mechanisms are great and serve a purpose (they insulate us from pain), but as you can imagine, they keep us from our fullest creative expression and from truly, unconditionally enjoying existence.

If you really want to feel good, you learn to listen to the emotional signals your subconscious gives you - either interpreting them as signals for action or prediction errors (insecurities), output due to your body's model of reality, which was built by your unique life experiences.

Register for The Big Shift


When you procrastinate, you're avoiding something - usually a feeling. The Big Shift is a 4-week course that shows you how to listen to these feelings so that they transform from obstacles to motivational signals. 

Here's how it works:

  • First, we create a daily check-in habit that focuses your attention on your emotions and existing motivations. 
  • Second, we look directly at the moment-to-moment experience of your actions, helping you understand what actions actually feel like (the long-game strategy for eliminating any need for "willpower" or "discipline").
  • Third, we tie all of the collected experiential data you gather to a conceptual understanding of what I call The Big Shift. The Big Shift is the transition from looking outside yourself for motivation, meaning, and worth to finding it forever present within. 
Once you make this shift you're no longer focusing your energy on what others think of you, and you become free to do what you want to do.
“We are all living in cages with the door wide open.” -George Lucas
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Course Components:

  1. Course Content- All of the course content is available both in text form and unabridged audio form. You can pretty much take the course while you commute - or if you work from home, your morning routine!
  2. Daily Check-Ins- The experiential meat of the course is the daily check-in. It's a short (10 minute) daily focusing process that saves most people at least an hour a day, and in addition builds experiential understanding that the course references and highlights for exponential growth. Each check-in is guided by me in a unique 10 minute video. The daily check-ins start after you've completed the Week 1 material.
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Why Free?:

I value this course at $300. Creating it felt like I was bleeding out onto my computer... maybe you've also created something that felt so important it was painful, but that is how writing this was for me. 

That said, in my teens and early 20s I pirated at least a few books, audiobooks, and courses (😅). I think I justified this because I thought "personal growth material should be free," and I was annoyed at the high priced courses that promised the world but delivered temporary hype. I was also poor and cheap. Some of those things I pirated helped.

In any case, I guess I wasn't totally hypocritical as I do think material that helps people set themselves free should be free.

If it makes a substantial difference in your life, you're welcome to make a donation when you're done (I fund the ~$200/mo it takes to keep it running)- but if you give your best to the course and add to our growing community by showing up to a Motivation Mixer - that's more valuable to me than money.

The real goal here is to offer the "software" that unlocks people's true creative and loving potential. 


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    “Before I started this course, I didn't really pay attention to how I felt. I kept trying to force myself to do everything that I thought I "should" do. This left me feeling disappointed, beating myself up and less productive. From The Big Shift, I learned to focus on what I truly wanted to do with each day and worked within that. I learned to trust myself to feel into what I wanted and let that guide my actions.

    I enjoyed The Big Shift because it focuses so much on experience over concepts. I'm a recovering personal development junkie, and I've always searched for new concepts to help me be better, happier, and more productive. But this never worked. With the Big Shift, I actually tried new things and paid attention to how I felt. With this, I learned from experiencing the change rather than just trying to work through theory in my mind. These experiences have proved invaluable. The Big Shift is truly unique compared to any course I've taken.”

    Freelance Copywriter

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    “For the past couple of years I have been creating a plan to change my career path and have been struggling with a general fear of failure and lack of direction.
    I have read a couple of books hoping to find motivation and build my confidence, but didn't find any long-lasting support for real change.

    When I read the description for The Big Shift, it seemed like the program would provide the specific guidance that I needed. I was pleased to find it to be relevant, specific, and containing the support for long term behavior changes.

    The part of this program that I personally found to be the most useful the call to action that's included. Eric's plan leads to the specific actions and changes that I needed to move forward with my plans.

    I would recommend this program to anyone who wants to effect change but is stuck and not moving in the direction they would like.”

    Learning Coach/Founder - OIC Learning

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    “I was drawn to The Big Shift because I felt that my life was stuck on autopilot, I was just cruising through each day without making any forward progress on my PhD or in my personal life. I needed a big shift, in my thinking and acting. TBS taught me to feel into my emotions, instead of seeking on-hand distraction such as Twitter or Reddit. I used to be afraid of being alone with my thoughts, but through TBS I learned to be bold and face up to my emotions, compassionately. I began to let go of the things that perpetuated the problem, the endless distractions. I learned that I cannot think my way into acting better, but I can act my way into thinking better."”

    PhD Student

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    “Before The Big Shift I was knocking down all these things on my to do list, but I was forgetting what really mattered and what I really wanted. I was doing things, but I wasn’t focused, and as a consequence the actions weren't nearly as fulfilling as they could be. From taking the course I realized that taking actions on my checklist didn't mean anything; they were just check marks that gave me a five second boost of happiness that quickly faded away.

    The key thing I was forgetting was how I was feeling. I wasn’t asking myself, “does this feel good, would I feel better if I did this?” I was just on auto-pilot going on with life’s daily nuances.

    What changed, was it just that your actions felt more meaningful, or did you start taking action more consistently after the course?

    When I get down to my real thoughts and what I truly want, it’s not so much a check list anymore – it’s a path to the life I want to live. Once that became clear the actions to realize that future became almost automatic.”

    Founder - Inflo HR


Who is this course for?

This is for anyone who's looking to develop stronger and more sustainable intrinsic motivation. It is just as effective for those with "zero motivation" as it is for those who are "motivated" successful professionals.

This course will transform your experience of emotions and motivation - it liberates you from "shoulds" as you learn to use the energy inherent in your existing emotion to focus your attention - rather than continuing to suppress emotions to force yourself to do what you should do.

When does the course start and finish?

The course starts as soon as you sign up! When you register you will receive a welcome email and you'll have access to the Introduction and Week 1 material. 

Then, on the next Monday, you'll start with the daily check-ins (guided emotion-oriented day-planning videos which are emailed each morning).